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    The nascent field of AR portends a future in which consumers can try on their jewels virtually
    One of the biggest hurdles in selling jewelry and watches online is the intangibility of e-commerce. Shoppers can’t touch and try on items, so they’re forced to rely on their imaginations.

    But augmented reality (AR)—­technology that superimposes graphics and other digitally created content on real-world imagery through a screen (camera, tablet, laptop)—has become a popular way for brands to put the “try-on factor” back into the selling equation online.

    Retailers are also using AR to add excitement and expediency to the in-store shopping experience—by experimenting with mirrors, screens, and dressing rooms that create ways for shoppers to play with product.

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    Super Bowl winner Golden Tate says marrying Elise Pollard was the ultimate touchdown. After a 15-month engagement, the couple finally exchanged vows before 250 guests in Cabo San Lucas, Mexico, on March 11.

    “I love the passion Elise brings,” the Detroit Lions player, 28, tells The Knot in an exclusive interview. “People can feel her energy a mile away and it makes those who are shy more comfortable immediately. She’s smart, beautiful, kind, and she makes me a better person. The smartest thing I ever did was marry this amazing woman.”

    At first, it was tricky locking down a prime wedding date and location. “With Golden in the NFL, we literally had to plan our wedding date around the season,” Pollard recalls. “That lead us to the February and March time frame. We couldn’t risk planning anything during playoffs or up until the Super Bowl, because we didn’t know how it could affect our guests, groomsmen, and of course, the groom.”

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    Talk about a Pitch Perfect wedding! Stars of the musical-comedy hit Pitch Perfect, Anna Camp and Skylar Astin, are officially married after tying the knot in an über-romantic outdoor wedding. And with another one of their co-stars serving as bridesmaid, there's no denying that this wedding was aca-awesome! (Sorry, we had to...)
    After meeting on the set of the 2013 film, the couple began an off-set romance, making fans sing over the too-cute match-up. Then, while the couple was ringing in the New Year on vacation this year, Astin popped the question with a champagne-hued cushion-cut diamond (please excuse us while we swoon...). "He asked. I said YES!!!!" Camp captioned her engagement ring selfie, revealing her lovely new sparkler. And just like with that bridal bling, these two hit all the right notes with their recent California nupitals. Don't believe us? Checkout the below photos for proof!
    Camp and Astin wed on the central California coast on Saturday, September 10, according to People. "It's the day of the show, y'all," Camp posted to Instagram before slipping into her Reem Acra wedding dress for her walk down the alfresco aisle. Her gown featured a sweetheart neckline and a ball gown style tulle skirt, accented with lace appliqué. She accessorized the wedding-worthy look with Imagine Vince Camuto heels, Neil Lane bridal jewelry, and — once she and her sweetheart said their vows — a Lorraine Schwartz wedding band. Jealous of her bridal style? You can totally snag Camp's haute heels for your very own wedding day ensemble. Her Imagine Vince Camuto wedge sandals are available for only $150. (Yes, really!)

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    Even if you've never been a bride before, when it comes to weddings there's typically one major fashion focus of the day: the dress. But, really we've never thought of ourselves as "typical." And, that dress? Well, that's just part of what makes our idea of the perfect wedding look. It's all about the details, and one our favorite go-tos for pretty (and pretty-darn affordable) accessories gets that, too.
    Launched today, BaubleBar has kicked off its first venture into the wedding biz with BaubleBar Weddings. And, whether you are the bride, the maid of honor, or just there to sip on bubbly, the site is offering us a bevy of bling to fit practically anyone's approach to wedding-day style.
    In honor of the kickoff, BaubleBar has also teamed with Style Me Pretty's Abby Larson (a.k.a. the source of Pinterest wedding-board inspiration) to curate four unique collections that help you personalize your look for the big day, be it yours or someone else's. Jump ahead for a first look at tons of the sparkling, showstopping pieces available now from $30 to $150. And, don't feel limited to wearing them for black-tie only affairs. Everyday ice is highly encouraged if you ask us.

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  • 05/25/17--08:04: Brand for statement jewels
  • Though delicate jewels are gaining traction, there will always be a place in our wardrobes for statement pieces. Impossible to ignore, these beauties say "I'm an interesting person" rather than simply "I wear interesting things." And, especially when the occasion is as special as, say, your wedding, you definitely don't want to look like you're accidentally overcompensating for something.
    Dannijo has been our go-to brand for statement jewels; its larger-than-life rhinestones and metalwork always fit in with special occasions. Now (today, actually) the brand is launching a section of its site that's dedicated to serving all your bridal-occasion needs. Whether you're a bride looking to outfit your entire wedding party (including that elusive "something blue") or a proud mama who's much too "with it" to wear jeweled Crokies and brown-drop chandeliers, this line is for you.

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    "With engagement ring spend on the rise, we're seeing men put more thought, time and energy into buying the perfect ring and creating a more memorable proposal," said Kellie Gould, Editor in Chief of The Knot. "Believe it or not, brides are taking an active role in their engagement, too. In fact, more brides than ever are researching what they want in a ring and dropping hints to their husband-to-be. Our study even reveals that a majority of brides know the cost of their engagement ring."

    As a leader in proposal planning, The Knot is the go-to source for soon-to-be engaged couples and acknowledges "Proposal Season," (November through February), when 38% of couples get engaged. The Knot has launched The Ultimate Guide to Getting Engaged at featuring expert-driven advice, content and inspirational imagery for everything one needs to know about getting engaged, from a ring buying guide to proposal etiquette and much more. Additionally, The Knot is celebrating Proposal Season with a sweepstakes in which recently engaged couples can share their proposal story and be entered for a chance to win a grand prize including NFL Super Bowl or Pro Bowl tickets, a wedding gown from Allure Bridals, a three-day and two-night weddingmoon "test-drive" at a Sandals or Beaches Resort, $5,000 toward custom wedding bands from Simon G. Jewelry, and a $1,000 American Express gift card from Jewelers Mutual Insurance Company. There will be five runner-up prize packages awarded.

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    Every fashion forward girl wants their jewelry to say something. Literally. One of the hottest trends this year is personalized jewelry. Women are showing love for their partner, children, or even their pets, by letting their jewelry speak before they do. Before you shop for jewelry online, there are a few things you should know.

    Most of you have probably heard of the 4Cs. The Gemological Institute of America (GIA) created the now world-famous 4Cs of diamonds: Color, Cut, Clarity, and Carat Weight. Before you purchase any diamonds you should determine which of the 4Cs is most important to you and inquire about the integrity of each characteristic. If you’re purchasing diamonds online it’s important that there is some kind of money back guarantee so you can return the piece of jewelry if you’re not happy with the quality.

    If gold is what you’re into you’ll want to look at the karat (two kinds of carats/karats, I know it’s confusing but stick with me). The World Gold Council guidelines say that pure gold is 24-karat (k), which is generally too soft for use in jewelry so it is alloyed with other metals to increase the strength. For example, 18-karat gold is three-quarters pure gold. 14-karat gold is most commonly used in gold jewelry sold in the United States. After identifying the karat you’ll want to look at the color – most common are yellow, white, and rose gold.

    When shopping for silver you want to look for “925 sterling silver”. This is the best quality silver used for jewelry and simply means 92.5% pure silver alloyed usually with copper to make the metal harder.

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    When it was time for Diane-Sophie Lanselle to receive her engagement ring for her upcoming marriage, she wasn’t about to leave the details to her future husband.

    The director of communications for the 403-year-old family owned Parisian jeweler, Mellerio dits Meller, knew what she wanted and it wasn’t a typical diamond ring. Instead, she went for color choosing a ring with a pink sapphire center stone mounted on 18k white gold enhanced with diamonds.

    “It was my idea and I absolutely wanted a pink sapphire because I love the color and it was more original,” she said during my recent visit to the venerable high jeweler on Rue de la Paix.

    Of course, she purchased the ring from her employer saying there’s “no other place for personalized engagement rings.”

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    Mila Kunis kept things pretty low-key on her wedding day. Her bridal philosophy? Be practical AF. And it paid off—she and husband Ashton Kutcher only spent a combined $190 on their wedding bands on Etsy, with her ring costing just $90. Now that's how you do a wedding.
    "So, my husband and I got married a little while ago," Kunis told late night host Conan O'Brien on his show on Wednesday. "He got me a beautiful engagement ring. Like, stunning, stunning, stunning! But for our wedding bands—for when we got married—I decided to just get them off of Etsy." Kunis explained that she didn't need anything showy or expensive—in fact, she was "appalled" by how pricey some of the more conventional bridal jewelry shops were. So, bargain hunting she went. "I wanted the thinnest possible platinum band," the actress said. "So, I went on Etsy and I was like, '$90?' I was like, 'Buy now!'" Kunis revealed that Kutcher's band cost $100, so it cost a little more than hers. But seriously, $190 for two wedding rings? Sign us up.

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    In case you missed it, Gali Janardhan Reddy’s daughter’s wedding has been in the news for some time now. Gali Janardhan Reddy is a former politician and a Karnataka-based mining baron who hosted what is, arguably, the biggest, fattest, grandest and the most expensive wedding of 2016. The bride was his only daughter Brahmani, who tied the knot with Rajiv Reddy, son of the Hyderabad-based businessman, Vikram Deva Reddy. The wedding took place in the Bengaluru Palace Grounds on 16th November and the entire venue was made to resemble the ruins of Hampi, the great capital of the Vijaynagar Empire. So you had sections of the ground that had replicas of King Krishnadevaraya’s palace, Lotus Mahal, Mahanavami Dibba and the Vijaya Vittala Temple among other buildings.
    Gali Janardhan Reddy’s daughter’s wedding had been making the news long before it actually took place. The invite, which went out months before the wedding, reportedly cost Rs 5 crore. It had an LCD screen which played a choreographed song starring the family. It also included a silver Ganesha idol. The wedding itself was touted to be a whopping Rs 500-crore affair with 50,000 guests that included politicians, celebrities and movie stars. A blatant display of grandeur, each element of this wedding garnered crazy attention. The bride, 21-year-old Brahmani, donned exclusive bridal fineries that comprised designer sarees, lehenga and, of course, diamond jewelry.

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    Mills Menser grew up in the diamond business. His father, Michael Menser, purchased Buchroeders Jewelers from the Buchroeder family in 1971. Mills purchased the company in 2007.

    One hundred and twenty years after its creation in 1896, almost everything about Buchroeders has evolved, a trend Mills plans to continue.

    “Average is a failing formula now,” Menser says. “You used to be average and keep your doors open and carve a living out of it for yourself. Today, if you’re average, and you’re a small business, you close. There are too many efficient businesses that will work harder than you.”

     Diversifying diamonds

    Like many industries, the internet has impacted how the jewelry industry works.

    “It has flattened the profit margins in the jewelry industry, which is fine — it’s done that to every other industry, and those have all survived and thrived,” Menser says.

    While the brick-and-mortar Buchroeders sells 600 engagement rings a year, online sales have grown because Menser has embraced the technology. The margins are thinner, he says, but their reach is much wider. Operating online, Buchroeders recently sold a canary diamond to someone in Australia and a Rolex to someone in Hong Kong. By 2020, their goal is for 25 percent of revenue to come from online sales.

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    In many ways, the move made official the transformation we’d all seen this past decade and a half or so as Ivanka played the mid-aughts Manhattan socialite game, notching fashion and jewelry lines and reality TV appearances and motivational book deals along the way. Now that her father is the officially avowed leader of the free world, and her husband his most trusted adviser, it was time to say goodbye to all that—and to document the saying of goodbye, as any self-respecting millennial leaving New York knows. Instead of a tortured Medium essay, we got Trump’s Instagram in the days leading up to the move: There was her daughter, posing in pajamas in their box-jammed apartment. There was Ivanka herself, saying goodbye to her co-workers at Trump Tower with a cake on which a terrifyingly-not-to-scale figurine of her father was perched in front of the Capitol (in the background lurk books on American photography and Venetian villas—White House redecoration #inspo?). And there she was on #datenight at Midtown’s Armani Ristorante, a luxury restaurant emblematic of a recently bygone New York, where serving $38 pasta in a hall of glass wasn’t kindling for populist outrage.

    What Ivanka is doing once she arrives in Washington remains tantalizingly vague. Like her husband, Jared Kushner, she has resigned from her roles at both Trump Tower and the brand that carries her name. But whereas Kushner has a formalized role as senior adviser to his father-in-law, Ivanka’s agenda, responsibilities, and goals remain ambiguous. All we know is that New York City is home to Ivanka no more, and vestiges of former incarnations of the Ivanka Trump brand are scattered all over the town, in spaces long forgotten. And as she leaves behind her eponymous brand’s team, her Upper East Side apartment, and her role at Trump Tower, one chapter of her life has remained curiously unexamined these past few months.

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    Statement jewelry has been steadily on the rise, but here’s the thing about making a statement: When the 12th person on your Instagram feed makes the same one, the shine wears off. Naturally, the hunt for untapped, under-the-radar brands follows, and there is arguably no better place to find them than on Etsy.

    To date, the online marketplace has 1.7 million active shops (!!) and more than 40 million items for sale; inside those numbers, jewelry claims a pretty big space. You’ll find shops — old and new — offering everything from newly hand-crafted and vintage to custom and made-to-order pieces from all over the world.

    While so many options means a greater chance of finding something you like, the thought of sifting through endless pages of items can (and will) feel overwhelming.

    So in an effort to make things easier, we’ve sorted through the masses to bring you a list of our favorite Etsy shops for jewelry right now, all guaranteed to have people asking where you got your new earrings, bracelet, or necklace.

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    Because every Monday, no matter how sunny, can always take some good news, I cheered out loud when I saw these pretty things pop into my inbox. The brand new: Dannijo's just-launched bridal collection, with pieces for the lady in white and her attendants. All that sparkly goodness is followed up by the latest chic wedding collection from Reformation, just in time for fall weddings.

    dannijo bridal jewelry collection
    Clockwise from left: Dannijo Juno Necklace, $318, Dannijo Ariel Earrings, $295, Dannijo Tenley Earrings, $145, Dannijo Sadie Earrings, $270

    The Dannijo offerings include bold statement necklaces, earrings, and bracelets in the shapes we expect from the designing sisters, but toned down a touch for the aisle in clear Swarovski crystals and pearls. There's blue too, including that beyond-amazing pair of earrings that I might want for my own big day in October. If you're likewise in love, good news: There are discounts offered for purchasing more than six pieces and a certain percent off if you snap up something that designer Jodie Snyder Morel wore for her own recent wedding.

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    No jewelry request is too big, too small, or too outrageous for these visionary designers and retailers.
    A pair of jasper cufflinks carved and painted to resemble a client’s pet dogs; a wide platinum band dotted with inherited diamonds; a gold egg that opens to reveal an engraved family tree. All were produced by jewelers in response to a request—some might call it a challenge—from customers eager to take home a one-of-a-kind treasure.

    Twenty years ago, custom jewelry design referred to little more than mixing and matching stones in premade settings. “When my dad and my grandfather custom-made jewelry, they would open a casting catalog, show the client a picture, order it, and do a few adaptations,” says Lee Krombholz, third-generation owner of Krombholz Jewelers in Cincinnati. “Very few jewelers at that time would carve waxes and design a fully custom piece because it was a ­fairly expensive process.” Today, Krombholz chairs the ­newly formed Council of Custom Jewelers of Manufacturing Jewelers & Suppliers of America (MJSA) and considers custom work an integral part of his 76-year-old retail business, with commissions such as that golden family-tree egg.

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    Grays and silvers combined with neutral colors are predicted to be this year's popular wedding colors, according to Shae Sandritter, manager/designer at Touch of Love Florist.

    Sandritter was one of the several vendors in attendance of the fourth annual Royal Gorge Region Bridal Expo on Sunday at the Abbey Events Center. The event was co-hosted by the Abbey and Sweet Cheeks Cakery.

    Touch of Love offers an unlimited variety of flowers to complement any couple's traditional or unique wedding.

    "We have such a wide selection of flowers to work with," Sandritter said. "Right now, a lot of people are liking orchids — calla lilies, lilies, stargazing lilies — depending on the bride, some people really like carnations."

    Decorated arches, store decor, vases and other items also may be rented from Touch of Love, Sandritter said.

    "We do a lot to try to help the bride keep costs down," she said.

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    In 2011, Jason Payne and Lindsay Reinsmith went shopping for an engagement ring, but ran into what some might call a First World problem.

    Given the problem of conflict diamonds — also known as blood diamonds, jewels mined from war zones or brutal insurgencies that ultimately fund those conflicts — "we were not comfortable using mined diamonds. We wanted something that was sustainable, ethical, vegan," Reinsmith told CNBC in a recent interview.

    Then, a burst of inspiration hit the couple: Why not grow a stone in a laboratory, free from bloody wars and ethical conflicts that taint the $79 billion diamond industry?

    From those early questions, Ada Diamonds — a start-up that provides lab-grown diamonds made through a special process using high pressure and temperature to make stones identical to those extracted from nature — was born. The husband and wife team raised a seed round from 8VC as well as Winklevoss Capital and Autonomous.

    Ada Diamonds is part of a growing trend of diamond producers using environmentally sustainable, and ethical, means to produce jewels that don't have ties to insurgencies or politically unstable countries. Using a proprietary process, the company makes bespoke fine jewelry, with a focus on high fashion and bridal jewelry. Customers can custom order diamonds that contain mementos or mark special occasions, yet the entire process is ethically sourced.

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  • 05/26/17--05:33: Holds a rather special place
  • The Bride and Groom Will Have a Traditional Church Wedding

    Middleton, 33, and Matthews, 41, will make their union official on Saturday, May 20, at St Mark’s in Berkshire. The scenic 12th century church, which conveniently rests on a private estate, is located less than 50 miles from Westminster Abbey, where the bride’s sister, Kate Middleton, married Prince William in 2011.

    The church’s Reverend Nick Wynee-Jones will serve as the officiant. According to reports, about 150 guests are expected to attend the ceremony itself. St Mark’s holds a rather special place in the Middleton family’s heart: The bride and the Duchess of Cambridge attended the church from a young age after growing up in nearby Bucklebury.

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    From the bachelorette to the bridal shower, your maids have been right by your side every step of the way. And with your big day approaching, you want to do something special to show them how much they mean to you. Personalized bridesmaid gifts always feel a little extra special. And while — for many — monograms and initials may change, birthstones are forever.
    Just in case you need a quick refresher, think of this as crash course in birthstones 101. For January birthdays, gift garnet. Amethyst is a favorite among those born in February. Aquamarine is beloved by March babies. Diamonds really are an April girl's best friend. May favors gorgeous, green emeralds. Pearls are particularly precious to those born in June. Royal rubies represent July. Peridot is perfect for those with August birthdays. Sapphires are symbolic of September. October is all about opal. November birthdays celebrate with citrine. And last but certainly not least, December's stone is turquoise.
    Read on for the gift-worthy birthstone gems that will have your bridesmaids beaming.

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    They say diamonds are a girl's best friend, but that is probably as true for any other forms of jewellery. Each and every girl or woman is beautiful in her own special way and jewellery can complement that beauty.

    Jewellery should be taken care of similar to how a girl would pamper herself. And if a girl wants to indulge herself with jewellery that's in style, she deserves it. After all, when jewellery is styled well, it can add oomph to any outfit and make a girl look radiant and full of confidence.

    Safely store your gold jewellery in a velvet box or in satin cloth. Make sure to store pieces separately as this will prevent them from becoming tangled, scratched or damaged. Avoid contact with anything that has chlorine as that can significantly damage your gold.

    Don't worry if your gold jewellery becomes darker or more copper in colour in certain areas. This can happen from moisture. Take it in for professional cleaning as it can be removed.

    Do not keep polki in velvet jeweller boxes if you want the shine to remain intact, instead, store it in-between sheets of butter paper inside a plastic airtight box. This will keep your polki shining bright, and if your polki/kundan set looks worn out, take it in for professional cleaning.

    Take care of your single-piece diamond jewellery at home by washing them gently with a soft brush and toothpaste to remove makeup or dirt. For all other diamond jewellery it is best to have them professionally cleaned once a year.

    Don't wear jewellery while working. Protect it from contact with tough surfaces to prevent physical damage. Harsh temperatures, perfumes, cosmetics and household chemicals are harmful for your jewellery and contact with these substances should be avoided. Ensure your jewellery is the last thing you put on before stepping out of the house.

    If any stones or parts of your jewellery have come loose or become damaged, you can get it replaced or repaired professionally.

    Emeralds are very much in vogue right now. They complement warm tones, including yellow, oranges and reds. Alternatively, channel your inner peacock; pair your emeralds with sapphire because blue and green make a fabulous combination.

    Gold is timeless, and will always add a touch of pizzazz to your outfit. By mixing rose, yellow or white gold, you can revamp classic gold jewellery and give it a modern twist. These metals work very well together, and wearing two toned jewellery is a big trend right now.

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